Welcome to DirectIndexer

Build personalized indexes with ease. Direct Indexing is now a reality.

Get Started

At Folio, direct indexing is what we’re built for: our technology allows advisors to build personalized indexes with ease.

Folio’s direct indexing capabilities allow advisors to create completely customizable indexes, or “folios,” filtered for particular tilts, industries, sectors, geographies, values-based preferences and more. With Folio, you also get:

Ready to get started? 

Request a Demo

Ready-to-GoTM Folios

In addition to building your own indexes from scratch, you can access over 160 free Folio-built indexes called Ready-to-GoTM Folios (RTGs) around nine different disciplines. RTGs can be used “as is” or as a basis for your customization.

View Our Ready-To-Go Folios

You can also utilize indexes created by other investment professionals through Folio’s proprietary Model Manager Exchange.

The technology underlying direct indexing is incredibly complex, but in our two decades in business, we’ve built the foundation for it, to make investing easier for all, from beginner to mass affluent to high-net-worth investors, and those who serve them.

Stock ticker in the city

What is Direct Indexing?

Unlike ETFs and mutual funds, which are essentially “wrappers” with a predetermined number of prescribed stocks, chosen by company analysts, direct indexing allows advisors to build their own customized portfolios for clients based on indexes or model portfolios – creating truly personalized investments for any account size.

The advantages of direct indexing include:

  • The ability to customize portfolios to fit clients’ needs, including:
    • Beliefs and values: Choose individual securities that align to clients’ personal values and avoid those that don’t
    • Employment situation: Preclude being too heavily weighted in an employer’s stock or industry
    • Tax needs: Optimize clients’ tax gains or losses by selling only the stocks that will help achieve their goal
  • Lower costs: Unlike ETFs and mutual funds, direct indexes have no embedded product fees or management fees
  • Fee transparency: Investors can see exactly what they own of each stock, and what they paid for it, in their statements

Request a Demo

Our Latest Blogs

Image of human hands holding plant shaped like arrow-2

Combining Two of The Hottest Trends in Investing: SRI/ESG Investing And Direct Indexing

SRI/ESG* investing is one of the fastest-growing movements in wealth management and shows no signs of stopping. In fact, there has been a 38% increase since 2016, and it now comprises 25% of all assets under management in the U.S. Moreover, 75% of investors indicate interest in SRI/ESG investing. ...Read More

Subscribe to the Folio Sightlines Blog

Receive direct indexeing content and more delivered straight to your inbox.

Want to learn more?

If you have any questions, please contact our regional sales team.

Request a Demo